As with any other profession, the level and style of service offered by real estate agents will vary from one agency to another. And deciding which agent will handle the sale of your home may be one of the most important decisions you will make in the selling process.

A professional and experienced agent can be the difference between a sales success story and a real estate disaster.

Sellers are encouraged to shop around for an agent they feel will provide them with the type of service and the results they want.

A good agent’s level of customer service should be complemented by their detailed knowledge of all relevant laws and regulations; extensive property market knowledge; advertising, marketing and promotional expertise; and superb negotiation skills.

These qualities are key to providing a professional service that eases home sellers through the real estate process.

One of the best ways to establish an agent’s reputation is to speak to people you know, particularly those who have sold property in the same area.

A good agent knows that word-of-mouth referrals are an excellent source of new business. These agents are dedicated to maintaining a high standard of customer service.

This is what your agent should do for you when selling your property:

• Use market analysis and comparative sales techniques to determine the value of your property;
• Formulate an effective marketing plan which you agree to;
• Ask you to complete minor repairs before listing the property and maintain the presentation of the property during the sales period;
• Negotiate with potential buyers on your behalf; and
• If your property is a unit or townhouse, they will also ask you for property details to complete a disclosure statement that the law requires be given to potential buyers.

Sellers should look for an REIQ accredited agency, for the added security of knowing the agent is accountable to the Real Estate Industry Professional Standards and Consumer Complaints Tribunal.

The Tribunal ensures that REIQ accredited agencies across Queensland are operating in accordance with the Standards of Business Practice.

REIQ accredited agencies undergo annual Continuing Professional Development (CPD) training and receive education and ongoing support to meet best practice standards.

It is important for consumers to be aware that not all real estate agents are REIQ accredited agencies. The REIQ 2013 accredited agency logo is displayed in the front window of REIQ accredited agencies and serves as a visual safeguard to help consumers make informed and confident choices.